Let's Build Your Vision

This questionnaire takes about 10 minutes and gives your designer
everything they need to create a website that truly represents you.

10 Minutes

Short and thoughtful

Private & Secure

Your answers are just for your team

One Time

Complete it once, we handle the rest

No account needed · Takes about 10 minutes

About You

Let's start with the foundation — who you are and what you've built.

1. Your name & business name

2. Your email address

3. How long have you been coaching?

4. What certifications or specialties do you have?

Your Ideal Client

The clearer you are about who you serve, the more powerfully your website will speak to them.

5. Who is your dream client? Age, lifestyle, goals...

6. What problems do they come to you with?

7. What transformation do you help them achieve?

Your Coaching Style & Offerings

Help us understand what you offer and what makes you singular.

8. What services do you offer?

1:1 Coaching Group Coaching Online Programs In-Person Training Retreat / Intensives Hybrid Programs

9. What makes your coaching different from everyone else?

10. Your coaching philosophy in one sentence

Brand Personality & Tone

The voice of your website shapes how people feel about you before they've read a single word.

11. How should your website sound?

12. Pick 3 words that describe the personality of your brand

Type a word and press Enter to add it as a tag. Select up to 3.

13. What should a first-time visitor feel within 5 seconds of landing on your site?

14. Are there any tones or vibes you absolutely want to avoid?

Visual Style & Design

Your look should match your energy. Tell us the vibe your brand brings to the gym floor.

15. Do you have existing brand colors?

Add up to 3 colors. Click the swatch to open the color picker.

Color 1

#B8966E

Color 2

Add

Color 3

Add

16. Describe your visual style

17. What type of imagery best represents your brand?

Real coaching photos Lifestyle & aspirational Graphic illustrations Before & after results Quote overlays

18. Do you prefer light, dark, or mixed backgrounds?

Content & Messaging

Every word on your site is a decision. Let's make them count.

19. What is the single most important action you want visitors to take?

20. Your headline promise — the one result you stand behind

21. What pages do you need?

22. Is your content ready or does copy need to be written?

Inspiration & Competitors

Knowing what you love — and what you want to transcend — shapes everything.

23. Coaches or brands whose websites you admire

Add up to 3 references. Tell us what draws you to each one.

Reference 1

24. What are competitors missing that you want to do better?

25. Non-fitness websites (fashion, hospitality, lifestyle) that inspire your design

Inspiration 1

26. Where does your ideal client spend time online?

Goals, Sales & Timeline

The final details that help us build something that actually performs.

27. What would they search for when looking for help?

28. Their biggest hesitation before hiring a coach?

29. Their life 90 days after working with you

30. The #1 business goal for this website in the next 6 months

31. Will you be selling anything directly on your site?

Online programs or courses 1:1 coaching packages Merchandise or physical products Supplements or nutrition products Digital downloads (meal plans, PDFs) Memberships or subscriptions Not yet — but possibly in future No — leads and bookings only

32. Do you have a launch deadline?

33. Budget range

34. Anything else your designer should know

Please complete all required fields before continuing.

Your vision has been received.

Thank you for the care you put into this. We have everything we need to bring your brand to life beautifully. Expect to hear from us within 24 hours.